Worddio
Teaching foreign languages with a Rakuten Viber Chatbot
Sticker pack downloads
6.8M
Bot subscribers
2.4M
Bot messages sent
529.1M
Challenge
Worddio offers an effective and engaging way to learn new words, helping people learn a foreign language faster by memorizing new words in the right way. They were seeking a global audience to share the in-depth studies of linguists, foreign language teaching specialists and teachers themselves.
Solution
Using Rakuten Viber, Worddio launched the Worddio Language chatbot marketing campaign and sticker packs, reaching millions of users globally. Users can test their knowledge in any of the 33 languages the Rakuten Viber chatbot supports in an effective and engaging way, earning points and challenging themselves with tests and games. Upon downloading the Rakuten Viber stickers users are automatically subscribed to the bot.
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