Trends That Are Shaping the Mobile Marketing Industry Right Now

In the past decade, mobile marketing has seen a dramatic evolution. What started as a way to simply send text messages to customers has now become a complex and multi-faceted industry. This progress has been driven by advances in technology, as well as changes in consumer behavior. Today, mobile marketing encompasses a wide range of activities, from traditional SMS marketing to more sophisticated techniques such as location-based ads and in-app messenger marketing. With the advent of smartphones and tablets, businesses have had to adapt their strategies to include these new approaches in their marketing mix. 

Mobile marketing is now one of the most important aspects of any campaign, and businesses are investing in it big time. As the industry continues to evolve, we can expect to see even more innovative and effective ways to reach and engage mobile users. Evolving from a niche market to a multi-billion dollar industry, mobile marketing will continue to grow at a rapid pace in the coming years. Gone are the days of simple text message campaigns – now, brands can utilize a range of sophisticated tools and platforms to reach their target audience on their devices.

Mobile and Consumers 2022: What Matters Now

As the world continues to go mobile, the way that consumers interact with businesses is changing. Mobile devices are now the primary way that people access the internet, and this trend is only going to continue, with mobile internet usage forecast to grow drastically over the next five years. Since more devices are now used for a wide range of activities, including information research, communication, social networking, and entertainment, there are more chances for brands to reach their target audiences in new and innovative ways.

This shift is changing the way businesses need to market themselves and their products. If you want to stay ahead of the curve in the ever-changing world of mobile marketing, you should follow the latest trends that are shaping the industry right now. These are the most important ones at the moment:

1. The rise of mobile devices as the primary way people access the internet is changing the way consumers interact with businesses.

This shift in consumer behavior is forcing brands to adapt their marketing and sales strategies to meet the needs of the audience. This may sound like it’s not as new in 2022, yet many businesses still don't have a mobile-friendly website or app, and are at a disadvantage as they are missing out on potential clients who are using their portable devices to shop around. You need to make sure that your website is responsive and easy to use on a small screen. Besides this, consider developing a mobile app to provide a more immersive experience for your customers. In addition, make sure that your marketing and advertising campaigns are designed with mobile users in mind. Lastly and maybe most importantly if you are not yet using messenger apps, you are missing out on one of the most effective channels to connect with customers.

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The rise of mobile devices as the primary way people access the internet is providing more chances for brands to reach their target audience. Those gadgets are personal and always with the user, making them the perfect platform for personalized marketing messages. This will allow businesses to reach their potential clients with the right content, at the right time, which will help them stay ahead of the competition.

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2. The growth of mobile internet means a new way the brands should develop content and creative for ads.

As the world increasingly relies on mobile devices to access the web, businesses are following suit and promoting more on mobile platforms. Brands can no longer rely on desktop-only campaigns; they need to reach their audiences where they are, on their smartphones. It means, they need to create ads that are optimized for smaller screens, which can be a challenge. But it’s one that’s well worth the effort, as mobile internet users are not only growing in number, but they’re spending more time online and are more engaged with their devices than ever before.

Create mobile-friendly content that is easy to read and navigate. As more and more people use their smartphones to access the internet, it's important for brands to make sure their content is suitable for them. Mobile-friendly content is easy to read and navigate on smaller screens, and it can make all the difference between a user interacting with your content or moving on to another. Use short, concise sentences and bullet points to make the information easy to scan. Plus, avoid using large blocks of text. And finally, use images and videos sparingly.

3. The increase in mobile shopping and mobile commerce.

Today, everyone is using their smartphones and tablets to research products and services, find deals and coupons, and purchase items online. Because of this, brands spend more and more time and money on mobile commerce, creating chatbots or using messengers to promote their products.

With the rise of mobile commerce, brands need to focus on creating a seamless mobile commerce experience for their customers. Rakuten Viber’s rich messaging platform offers brands an opportunity to do just that.

Rakuten Viber offers brands a variety of solutions to meet the needs of their customers at different stages of the sales funnel. Rakuten Viber Advertising Solutions, Rakuten Viber Business Messages, and Rakuten Viber Chatbots are just some of the services that support the mobile commerce experience for brands. This, in turn, allows end customers to not only easily find and purchase products, but also receive order and shipment notifications directly through their mobile device. 

The increase in mobile shopping and mobile commerce is a great opportunity for growth. It is convenient for customers and provides them with the ability to make purchases anywhere at any time. Customers want to have an easy experience when they shop on mobile, and It is essential for companies to meet these expectations.

4. The rise of messaging apps as a way to reach consumers.

Firstly, messenger marketing is highly effective. Secondly, messaging apps are extremely affordable. The costs are often much lower than traditional marketing channels like TV or print advertising. And finally, they’re very easy to use. Just about anyone can create and manage a messaging app campaign with a little bit of effort. So if you’re searching for a way to reach more customers, social media and messaging apps are definitely worth considering.

Including messaging apps in your campaign will allow your brand to communicate directly with the clients, send timely updates and announcements, offer customer support, and run promotional campaigns. 

5. The increase in mobile advertising. 

Mobile marketing is becoming more and more personalized, with the ability to target ads based on specific consumer interests and behavior, too. This ensures that marketing messages are relevant to the consumer and more likely to be interesting, engaging, and leading to higher conversion rates. As a result, brands create more effective advertising campaigns, which are more likely to result in happy repeat customers. 

Rakuten Viber Advertising Solutions allow businesses to deliver highly targeted and personalized advertising messages to users of the Rakuten Viber app. Rakuten Viber Ads help brands connect with existing audiences, build loyalty, as well as reach new audiences.

Mobile Marketing: Super Apps and New Opportunities for Growth

In a world where mobile devices outnumber people, your business needs a mobile strategy to stay competitive. As the world continues to go mobile, so do businesses. Smartphones are how most people access the internet, so a mobile-friendly website is essential. But that's just the beginning. You need to think about how people operate those devices differently than desktop computers, and how you can take advantage of that. 

Mobile users are more likely to be on the go, searching for quick answers to specific questions. They prefer using apps, which is why there are more and more conversations about the so-called Super Apps. People no longer want to use separate apps for different services. They want all their needs met within one app. This trend is called "super apps" and is becoming more and more popular. Super apps offer a variety of services in one place, making it easier for users to get everything they need in one place. Users can shop, pay, chat, and get other services without leaving the app.

Rakuten Viber is at the forefront of the messaging industry. Our app is a powerful marketing tool that helps businesses increase sales and connect with customers. It provides a platform for brands to send messages and interact with clients in real-time. Rakuten Viber offers a wide range of features that companies can use to create a more personalized and unique experience for their audience. Rakuten Viber’s rich features help businesses to stand out from their competitors, and it is an essential tool for brands that want to improve their customer relations and increase their sales.

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The world of marketing is constantly evolving. What worked yesterday may not work today, and what works today may not work tomorrow. That's why it's important to always be aware of the latest trends and developments, so you can stay ahead of the competition. By understanding the latest industry trends, you can make sure that you are using the most effective strategies to reach your perfect audience. Follow our blog and subscribe to our monthly newsletter to learn what’s new in modern marketing.