CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

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Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Our team has had a very eventful trip to Serbia, acting as both partners and speakers at Digital 2022, organized by <a href="https://www.linkedin.com/company/colormediacommunications/" target="_blank" rel="noopener noreferrer nofollow">Color Media Communications</a>. Digital 2022 created an excellent opportunity to talk about messenger marketing, share best practices, present inspiring case studies, and put a very special Rakuten Viber chatbot to good use.<h2 style="text-align:justify;">Q&amp;A the new way</h2>Thanks to the ingenuity of our partner, <a href="https://itcentar.rs/">IT Centar</a>, who designed a dedicated Rakuten Viber chatbot for the event, guests could easily check the event schedule, look up information on the speakers, ask questions, and participate in surveys. The QR code for Digital Rakuten Viber Chatbot was displayed in various easy-to-spot areas around the venue, including the stage, so that the guests could easily scan it to interact with the chatbot (almost half of all the conference attendees subscribed to it).<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Digital_Viber_Chatbot_developed_by_IT_Centar_Digital_Conference_2022_in_Belgrade_Serbia_eb36011480.png"><figcaption>Digital Rakuten Viber Chatbot, developed by IT Centar (Digital Conference 2022 in Belgrade, Serbia)</figcaption></figure>The bot worked very well for engaging the audience and making the experience more interactive. During presentations and panel discussions, the audience could submit their questions, feedback, and responses to surveys in real time, becoming more connected to the speakers and making the presentations feel more like a dialogue. After all, conversations are Rakuten Viber’s specialty.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Konstantin_Kostadinov_at_the_Digital_Conference_2022_event_in_Belgrade_Serbia_bffd56ed00.jpg"><figcaption>Konstantin Kostadinov at the Digital Conference 2022 event in Belgrade, Serbia</figcaption></figure><h2 style="text-align:justify;">Think again: brand communications vs consumer expectations&nbsp;</h2>Our Senior Sales Director in CEE &amp; CIS, Konstantin Kostadinov, opened the event with outlining the industry landscape and the latest global and local trends.&nbsp;The world is becoming increasingly more mobile: people are spending <a href="https://datareportal.com/reports/digital-2022-global-overview-report" target="_blank" rel="noopener noreferrer nofollow">53%</a> of their Internet time on mobile devices—that’s 3 hours and 43 minutes on average. What are people doing on their phones? Well, <a href="https://datareportal.com/reports/digital-2022-global-overview-report" target="_blank" rel="noopener noreferrer nofollow">95.6%</a><a href="https://datareportal.com/reports/digital-2022-philippines"> </a>of Internet users access chat and messaging apps.&nbsp;As Internet user behaviors are shifting, so too are consumer expectations from brands: <a href="https://www.attentivemobile.com/state-of-conversational-commerce" target="_blank" rel="noopener noreferrer nofollow">71% </a>of consumers want to have convenient access to communication with a business, <a href="https://www.attentive.com/state-of-conversational-commerce" target="_blank" rel="noopener noreferrer nofollow">90%</a> expect fast responses from brands, and <a href="https://www.spiceworks.com/marketing/mobile-marketing/news/texting-still-the-most-effective-way-to-spread-awareness-state-of-texting-in-2021-reveals/#:~:text=A%20new%20report%20by%20Zipwhip,the%20tumultuous%20year%20of%202020." target="_blank" rel="noopener noreferrer nofollow">58%</a> believe messaging to be the fastest way to communicate with brands. Moreover, users tend to prefer interacting through the platforms they already know and like, rather than having a dozen different apps for communication with different brands. And since most already use messaging apps for private conversations, their platform of choice for business chats is, more often than not—a messaging app like Rakuten Viber.&nbsp;To sum it up, people are expecting their apps, including <a href="https://www.forbusiness.viber.com/en/blog/post/whats-next-for-messaging-apps-a-trend-towards-more-features-and-functionality/">messengers, to do more for them</a>: 77% of time users spend on their top 3 apps and <a href="https://www.statista.com/chart/3835/top-10-app-usage/?utm_content=buffer1687b&amp;utm_medium=social&amp;utm_source=pinterest.com&amp;utm_campaign=buffer" target="_blank" rel="noopener noreferrer nofollow">50% of that time</a>—in one single app, so each app needs to offer multiple services in one place. This is one of the driving forces behind the trend on <a href="https://www.forbusiness.viber.com/en/blog/post/2023-marketing-toolbox-martech-and-adtech-cdp-ai-superapp/">SuperApps</a>, which Viber has set as one of its strategic priorities. Some of the most recent steps Rakuten Viber has taken to become a SuperApp include a native payment solution, Rakuten <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-to-launch-payments-for-secure-app-based-transactions/">Viber Pay</a>, that will begin the roll-out with Greece and Germany.&nbsp;<h2 style="text-align:justify;">Viber in Serbia</h2>Brands realize these trends and actively move to mobile phones and especially messaging apps. Already more than half try to provide digital engagement, and the number is growing both worldwide and in Serbia, where <a href="https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/" target="_blank" rel="noopener noreferrer nofollow">46%</a> of businesses use messaging apps and social networks.&nbsp;In Serbia, many brands turn to Rakuten Viber—one of the reasons for it: it is incredibly popular with the users, and brands want to be where their audience is. Boasting a 90% MAU smartphone penetration rate, Viber facilitates huge volumes of user communications in Serbia, including:<ul><li style="text-align:justify;">1.5B calls yearly, lasting in total 120M hours</li><li style="text-align:justify;">30B messages</li><li style="text-align:justify;">3M Viber Lenses created</li><li style="text-align:justify;">830M Stickers exchanged</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/How_brands_use_Viber_for_Business_in_Serbia_bc93948795.png"><figcaption>How brands use Rakuten Viber for Business in Serbia</figcaption></figure><h2 style="text-align:justify;">Rakuten Viber for Business Solutions for every stage of your marketing funnel&nbsp;&nbsp;</h2>Another reason for Rakuten Viber’s popularity is the robust suite of solutions we offer: Viber for Business tools and features work for <a href="https://www.forbusiness.viber.com/en/blog/post/connecting-with-your-audience-through-viber-at-all-steps-of-the-customer-journey/">every stage of the customer journey</a>.&nbsp;<ul><li style="text-align:justify;">To build brand awareness, businesses can use Rakuten Viber Ads (boasting 550M+ monthly impressions in Serbia), branded Rakuten Viber Stickers, and viral Rakuten Viber Lenses.</li><li style="text-align:justify;">To influence customer considerations, brands can nurture leads with Rakuten Viber Chatbots, send promotional Business Messages, and make themselves easy to find with a Commercial Account (a new feature coming soon). When multiple features are used in synergy, and especially in conjunction with a CRM/CDP integration, brands can not only reach prospective customers, but re-engage at multiple stages of their journey and ensure they’re moving along the marketing funnel.</li><li style="text-align:justify;">Driving conversions through <a href="https://www.forbusiness.viber.com/en/blog/post/conversation-not-monologue-engage-with-your-audience-on-viber/">conversations</a> makes great use of data-driven insights, leverages personalized communication and Viber’s rich media capabilities, and is seamless, thanks to 24/7 support and user-friendly features.</li><li style="text-align:justify;">To nurture brand loyalty, Rakuten Viber provides Messaging Solutions that allow managing orders and deliveries, offering convenient post-sales support, and collecting customer feedback.</li></ul><h2 style="text-align:justify;">How brands succeed with Rakuten Viber for Business</h2>Then, to illustrate how effective Viber for Business can be, Konstantin presented several success stories featuring companies using Viber business solutions. Among them:<ul><li style="text-align:justify;">A Raiffeisen Bank <a href="https://www.forbusiness.viber.com/en/success-stories/story/raiffeisen-bank/">success story</a>, showcasing how Rakuten Viber helped Raiffeisen banka a.d. Beograd increase its digital footprint, build brand awareness, and engage their audience, thanks to a campaign that made use of the synergy between Rakuten Viber branded Stickers and a Chatbot.</li><li style="text-align:justify;">EasyPay, a multifunctional Rakuten Viber Chatbot from Bulgaria that enables users to pay their utility bills directly through the bot, without leaving the comfort of the messaging app. Accompanied by a complex promotional campaign, the bot gained a significant amount of subscribers and great rates of service adoption.</li><li style="text-align:justify;">NLB Banka AD Podgorica leveraged Rakuten Viber Business Messages to evolve their digital presence and provide more services and an accessible channel of communication to their customers. By using business messages, the bank was able to boost sales, bring leads to the call center and meeting requests to consultants. (Note: this success story was achieved in collaboration with our official messaging partner, Infobip)</li><li style="text-align:justify;">D Express, a tech-savvy and forward-thinking express courier service based in Serbia, worked with our trusted partner, Akton, to achieve another <a href="https://www.forbusiness.viber.com/en/success-stories/story/dexpress/">success story</a>. The company used personalized Viber business messages (transactional and conversational) to improve their communication with the customers, keep recipients updated on their deliveries, and empower their customers to manage their deliveries directly through Viber.</li></ul>Watch the <a href="https://youtu.be/6b2D41uazZU">video for the highlights</a> of our presentation at Digital 2022.<figure class="media"><oembed url="https://youtu.be/6b2D41uazZU"></oembed></figure>If you have questions about the presentation or would like to learn more about Rakuten Viber for Business solutions, don’t hesitate to <a href="https://share.hsforms.com/12dJLE_P8S9SFBitFV8l1Fw4fpwx">contact us</a>.

Event recap: Rakuten Viber at Digital 2022 in Serbia

Check Rakuten Viber for Business solutions and success stories presented at Digital Conference 2022

Event recap: Rakuten Viber at Digital 2022 in Serbia

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