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NTH provides comprehensive mobile communication solutions worldwide with a local approach and outstanding technical abilities. Founded in 1999 in Switzerland the company now employs 300 specialists across the globe with local presence in 20+ countries. Professionalism and personalized customer service make the company a partner of choice for world-leading corporations. Our Messaging Broadcast Platform is offering an innovative scenario for A2P campaigns with a special white-labeled interface option for the reselling partners.

Omnichannel enterprise messaging solutions

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Better CX and streamlined customer renewal journey with Viber Business Messages

A1 Serbia

A1 Serbia is a part of A1 Telekom Austria Group, a leader in digital services and communication solutions in the region. The group is a European unit of América Móvil, one of the largest telecom service providers in the world. A1 Serbia is committed to creating innovative solutions and services, enabling millions of users to choose and make the most of the opportunities that digitalization offers. As an international operator, A1 Serbia constantly invests in infrastructure and improves the quality of services and customer experience.

About Company

The company used SMS, push notifications, and email as their primary channels of communication. In order to centralize their communication channels, eliminate overlaps and deliver personalized messages to their target audience they recognised the need to integrate Rakuten Viber as their flagship marketing tool.

Background

<ul><li>Streamline and optimize omnichannel marketing campaigns</li><li>Enhance communications used in the customer renewal lifecycle</li><li>Improve E2E customer experience &amp; satisfaction</li></ul>

Goals

This success story has been achieved in cooperation with Viber’s official messaging partner

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<ul><li>68% Viber Business Messages delivery rate</li><li>72% Open rate out of delivered</li><li>20% Rakuten Viber share in each customer journey</li></ul>

Results

<ul><li>Rakuten Viber is integrated into the company’s Salesforce Marketing Cloud</li><li>In synergy with other channels, Viber Business Messages are used at specific points in the customer renewal journey</li></ul>

NTH

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A1 Serbia

A1 Serbia

A1 Serbia

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