Rakuten Viber and WhiteBIT Unite Online Fans at the Biggest Football Event of the Year

Rakuten Viber, a global leader in cross-platform messaging and voice-based communication, and cryptocurrency exchange company WhiteBIT could not pass the fan-favorite football celebration this year and cooperated on providing a platform for fans to stay connected and share their excitement and passion for the game.

WhiteBIT is an official partner of the global Rakuten Viber Chatbot “Football World WhiteBit Fan Challenge” which is linked to the official channel “GOAL”, that has become a provider of all the news about the main football event of the year. Before the final matches, it gained remarkable popularity in the sports community.

The companies were inspired by the idea of combining all the exciting football events together. And they allowed fans to participate in the tournament and compete for the title of the best fan. So, thanks to Rakuten Viber and WhiteBIT cooperation, football fans can celebrate these moments with:

• football-themed Stickers to share emotions and expressions with their friends and family;
• unique festive Rakuten Viber Lenses with audio and interactive elements;
• multifunctional integrated Chatbot with fun competitions among subscribers.

The game tactics allow for reaching a vast audience. The championship is almost at the grand final, but there are almost 600K engaged fans in the bot with millions of interactions so far. Ultimate football fans can compete to achieve “the best Rakuten Viber fan” title.

“WhiteBIT always stands by fans and tech projects. We have partnered with top sports teams, and it was also important for us to support the international sports community during the biggest global football event. So that the cryptocurrency industry could be there to share the most emotional moments of the championship with fans,” said Vladimir Nosov, CEO of WhiteBIT.