Maximize Conversions & Performance: Top-5 Ideas for E-commerce and Retailers

In today's highly competitive e-commerce landscape, retailers need to use every tool at their disposal to engage with customers, drive sales, and outperform the competition. One of the most powerful tools available to retailers is Rakuten Viber. A global messaging and calling app with over a billion downloads on Android worldwide, Rakuten Viber's messaging and advertising capabilities help e-commerce retailers maximize conversions and performance. 

In this blog post, we will explore how you can unlock the potential of Rakuten Viber for your e-commerce business.

1. Reach your customers where they are engaged the most – on their mobile devices.

More than two-thirds of the global population used mobile phones in 2022, up 95 million from 2021. As mobile usage continues to increase, so does the need for brands to engage with their buyers on mobile. Rakuten Viber allows you to do just that, with its range of messaging and advertising solutions. 

Rakuten Viber’s capabilities for brands allow providing customer support, sending notifications, promotions, and other communications directly to customers’ phones. Your messages are seen, and customers are more likely to open and interact with notifications on their phones than they are with emails or other media.

2. Utilize Rakuten Viber Business Messages for personalized customer engagement.

Rakuten Viber Business Messages are ideal for sending targeted messages and building dialogue with your audience. These messages can be sent as personalized campaigns or conversations that help you nurture leads, drive sales, and foster loyal customers. 

In 2022, we have seen an increase in all types of messaging, across all markets.

• Transactional Messages get a 73% spike as brands prioritize essential notifications.
• There is a 32% surge in Promotional Messages delivered to end-users across markets.
• Users expect two-way conversations with brands, driving a 17% growth of Conversational Business Messages worldwide.

Each of the Rakuten Viber Business Messages types provides e-commerce and retail businesses with a wealth of engagement opportunities resulting in conversions. Some ideas include:

• Offer personalized product recommendations
• Share exclusive promotions and discounts
• Provide customer support and assistance
• Send order confirmations and shipping notifications
• Collect feedback and reviews

The benefits of such type of outreach are twofold: it builds trust and loyalty with your customers, and it boosts your marketing ROI. Learn more about Rakuten Viber Business Messages.

3. Leverage Rakuten Viber Chatbots for seamless customer interactions.

Chatbots have become increasingly popular as a tool for providing quick, automated customer service and support. Rakuten Viber Chatbots are easy-to-use—you can create a chatbot yourself or with help of our messaging partners to handle a variety of tasks, such as:

• Answering frequently asked questions
• Providing product information
• Guiding customers through the purchasing process
• Assisting with order tracking and returns
• Offering personalized promotions and discounts
• Enabling easy payments

By integrating a chatbot into your Rakuten Viber messaging strategy, you can provide your customers with instant, 24/7 support without needing to invest in a large customer service team—giving customer service representatives the opportunity to focus on more complex tasks. This not only saves you time and resources but also helps to improve customer satisfaction and increase sales.

4. Take advantage of Rakuten Viber's Advertising Solutions.

Rakuten Viber offers a variety of advertising solutions that can help you reach a wider audience and drive more traffic to your e-commerce store. Some options include:

• Native ads: Integrate your ads seamlessly into Rakuten Viber's user interface, making them appear as natural content rather than intrusive advertisements. Rakuten Viber Ads can appear in Chats, Calls, Explore screens, More tab, and as a post-call banner. This helps to increase engagement and conversions as users are more likely to interact with ads that blend in with their overall app experience.
• Sticker packs: Create branded sticker packs that users can download and share in their personal conversations. This not only increases brand awareness but also encourages word-of-mouth marketing as users share your stickers with their friends.
• Lenses: Express your brand identity in an engaging way with branded filters that customers can use to make photos and videos. Users can share Lenses with others giving brands the opportunity to go viral.

5. Be creative: experiment with Rakuten Viber Branded Lenses.

Augmented reality lenses are a fun and interactive way to engage with your audience. This advertising solution is great for promoting your brand and products, highlighting your latest innovations, and creating an immersive experience for customers.

Lenses are perfect for any occasion, whether it’s a product launch, a holiday special, or simply a way to show off your brand’s personality. They can be used to create a memorable engagement, as well as drive brand awareness and recognition.

An example of a branded use case is allowing users to try on products virtually, "try before you buy". This can be a great way to add some creativity to Rakuten Viber messaging for retailers and increase conversions.

These are just a few examples of how Rakuten Viber’s solutions can support retailers and help sell more. 

Contact us to learn more about the Rakuten Viber toolkit for marketers to see what works best for your business.

To maximize the effectiveness of your marketing strategy, it's essential to track key performance metrics and make data-driven decisions. Analyze your campaigns, identify trends and optimize accordingly.

Start exploring Rakuten Viber for Business solutions today and unlock the full power of this versatile messaging and advertising platform.