Leroy Merlin
Improving communication with existing customers using Rakuten Viber Business Messages
Faster customer service at checkout
+300%
Increase in basket size
+20%
Cost saving via Rakuten Viber versus SMS
30%
Challenge
Leroy Merlin is Europe's number one home improvement retailer and third largest worldwide, with a huge network of stores in 12 countries globally.
They wanted to improve communication with members of their new loyalty program in Greece. Both transactional coupons and promotional messages needed to be effectively communicated to loyalty program members.
Solution
Leroy Merlin selected Rakuten Viber Business Messages thanks to its large penetration in Greece, alongside its capability to use rich content and option to enable SMS fallback.
“We started working with Rakuten Viber because it is a recognized and reliable channel in Greece. The rich content that Rakuten Viber provides helps us make everyday work easier. It is very important for us to have a measurable channel in which we can learn more from our customers and their responsiveness to our actions”
Katerina Karapantzidou
Customer Relationship - Specialist Leader Marketing, Leroy Merlin
This success story has been achieved in cooperation with
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